Developer Services

The Sales and Marketing Team at Resort Homes and Land have been involved in developing Key Sales and Marketing Strategies for a host of Domestic and International clients including buyers and sellers of residential and resort property across the US and abroad. Previous developer clients include: Opus Development-US, Shelbourne Development-U.K., Draper and Kramer-Chicago, CMK- Anguilla, Continuum Partners- Colorado, Savills London, U.K. Equity Marketing Services – Florida, Sailrock Estates – Turks and Caicos, BWI and JFB LTD. – The Bahamas.

Resort Homes and Land assists real estate developers with an emphasis on strategic planning and development for new business concepts and project startups. We are a full service organization capable of taking a project from conceptual stages all the way through to the successful sellout of its resort real estate inventory all while achieving pre-set revenue objectives and performing within budgets. We bring a clear perspective to our sales and marketing partners and are able to mitigate our clients risk exposure.

Developer Marketing…

If you are looking to market your project Globally, please consult us. We have been involved in marketing overseas property for over 30 years and have built an enviable reputation for professional representation while achieving excellent results for developers.

Many developments have won prestigious international awards and are located in some of the world’s best resorts. Our services to developers include consultancy at an early stage of resort planning and guidance in bringing a saleable and desirable product to the market place.

Resort Homes and Land- Developer Services can provide the following:

Assist owners with site plan, product design and feasibility analysis
Develop a pricing model and pricing strategy for owners
Create and implement fractional ownership scenarios
Prepare and participate in presentations to investors and financial partners
Design/Redesign Overall Customer Acquisition Process

Marketing and Advertising

Competitive Market Analysis
Define Target Market (primary, secondary, tertiary)
Branding evaluation and development
Positioning
Preliminary Marketing Budget Development/Revision
Collateral Materials Development
Internet and Social Media Marketing Strategy

Advertising

Supervise ad agency in creating a targeted message for property
Create and manage all advertising schedules on behalf of clients
Provide monthly marketing budget reporting
Provide detailed ROI analysis on marketing expeditures
Manage RHAL’s proprietary prospecting program

Sales Management

Develop and implement the sales process
Assist Owner with the hiring and managing of a qualified sales staff
Provide real estate brokerage and resale services through Resort Homes and Land
Provide on-going management and supervision of the sales team
Develop and manage a global referral program for cooperating with international realtors

Property Management

Manage property operations under the terms and conditions of a management agreement
Supervise club management at resort and vacation locations
Assist and advise client with the selection, purchase and budget for start-up process
Assist and advise Owner with the preparation of operating budgets

Contract Administration

Preparation, with Owner’s attorney, of the legal documentation for regulatory approvals
Provide training and implementation for contract management systems
Preparation of the development financing package
Preparation of a fractional ownership financing package
Provide monthly marketing/sales budget reporting
Prepare monthly development funding requests
Supervise the completion of applications for financed ownership
Design, with Owner’s attorney, all ownership purchase agreements, reservation agreements and sales escrow agreements

Developer Marketing…

	(800)651-2100
	Contact Us